.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, once accustomed to running into billions in financial backing yearly, have actually raised nearly $360 thousand until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That downturn is because of market concentration, increased regulatory pressures, and economic uncertainties.ADWEEK spoke to 5 VCs who remain to purchase adtech business, even with these obstacles, about what they are actually seeking and what they prevent. Probably unsurprisingly, these clients are actually targeting chances in privacy-focused modern technologies and also industry-specific places including hooked up television.